Declaring or transferring into the Media Management major? Please visit Digital Media & Journalism's homepage to view the video, Media Management Major Overview and Advising for Transfer Students and Newly Declared.
Majors in Digital Media Programming & Management (known informally as "Media Management") prepare for management positions across the various media, including such areas as advertising, global media systems, law, research, and programming. Students develop the necessary knowledge and skills through theoretical and practical courses ranging from research and writing to business and managerial courses. The program ensures full exposure to new and emerging technologies and the business functions associated with them. For many, classroom study is put to the real-world test via internships with leading media companies.
Media Management students must complete at least two Business courses (one core course and at least one elective). A required internship and a senior capstone experience in media convergence complete the plan of study. During the capstone, students will develop their own creative and business proposals and prototypes of digital media content distribution.
- Grades of at least C- are required for courses to count toward majors in the Department of Digital Media & Journalism.
- A 2.0 average in Department of Digital Media & Journalism courses is required for degree application.
|Required Foundation Courses (9 Credits)
|Media and Society
|Required Media Management Introductory Courses (10 Credits)
|Introduction to Advertising
|Required Media Management Advanced Courses (10 Credits)
|Digital Media Content and Technology
|Media Research Methods
|Required Elective Courses (9-11 Credits)
|Media theory, studies, and practice:
|Select one of the following:
|Milestones in Documentary
|History of American TV
|Media Criticism and Aesthetics
|Digital Media/Journalism Selected Topic
|Media and Popular Culture
|Mass Media Law
|Capstone Seminar in Multimedia Reporting
|Digital Media/Journalism Modular Course
|Select one of the following:
|Production II: TV Studio Production
|Introduction to Digital Animation and Visual Effects
|Production III: Field Production
|Select one of the following: 2
|Principles of Management
|Legal Environment of Business
|Required Capstone (4 Credits)
|Seminar in Media Studies
|Required Internship (4 Credits) 3
|Internship in Digital Media/Journalism
Credit total is based on a 3-credit internship (DMJ490 or DMJ461) and corequisite 1-credit Internship Seminar (DMJ491).
Students pursuing a minor in Business must complete BUS201 Financial Accounting and BUS250 Principles of Management . Students pursuing the 4+1 MBA must complete BUS201 Financial Accounting and BUS271 Legal Environment of Business . Please consult the course catalog and your advisor for other requirements.
Total credits may exceed 4, depending upon the credit hours associated with the particular internship.