Business Core Curriculum

(all Business majors): 40 credits

The School of Business offers seven undergraduate degree programs: Accounting, Business Analytics, Finance, General Business, International Business, Marketing, and Management. Students in each Business major must complete a 40-credit core curriculum consisting of the following courses, in which a minimum grade of C- is required for credit toward the major, with the exceptions noted below:

ECO206Principles of Microeconomics3
ECO207Principles of Macroeconomics3
BUS093Business Workshop 0
BUS095Excel Tutorial0
BUS201Financial Accounting (Accounting majors must earn at least C+)3
BUS202Managerial Accounting 3
BUS250Principles of Management 3
BUS271Legal Environment of Business 3
BUS301Internship & Career Practicum1
BUS309Statistics for Business and Economics I3
BUS311Statistics for Business and Economics II 3
BUS312Operations Management 3
BUS325Marketing 3
BUS341Fundamentals of Corporate Finance (Finance majors must earn at least C+)3
BUS450Strategic Management 3
Applied Learning requirement3
Total Credits40

Building on this core curriculum, students in each of the seven majors complete specialized courses, detailed below. Except where otherwise noted, a minimum grade of C- is required for credit toward the major.

21 credits (Total credits: 61)

Required Marketing Courses (6 Credits)
BUS326Consumer Behavior 3
BUS425Marketing Research 3
Tracks (15 Credits)
Select one of the following tracks:15
General Marketing
Food Marketing
Total Credits21

General Marketing

Select five of the following:15
Sales Management
Food Retail Management
Food Category Management
Digital Marketing Strategy
Marketing Analytics
Advertising Strategy
Marketing Strategy
International Marketing
Digital Marketing Analytics
Total Credits15

Food Marketing

BUS328Food Retail Management3
BUS329Food Category Management3
BUS429Marketing Strategy 3
Select two of the following:6
Sales Management
Digital Marketing Strategy
Marketing Analytics
Advertising Strategy
International Marketing
Digital Marketing Analytics
Total Credits15