(61 credits)
Business Core Curriculum
(all Business majors): 40 credits
The School of Business offers eight undergraduate degree programs: Accounting, Business Analytics, Entrepreneurship, Finance, General Business, International Business, Marketing, and Management. Students in each Business major must complete a 40-credit core curriculum consisting of the following courses, in which a minimum grade of C- is required for credit toward the major, with the exceptions noted below:
| Code | Title | Credits |
|---|---|---|
| ECO206 | Principles of Microeconomics | 3 |
| ECO207 | Principles of Macroeconomics | 3 |
| BUS093 | Business Workshop | 0 |
| BUS095 | Excel Tutorial | 0 |
| BUS201 | Financial Accounting (Accounting majors must earn at least C+) | 3 |
| BUS202 | Managerial Accounting | 3 |
| BUS250 | Principles of Management | 3 |
| BUS271 | Legal Environment of Business | 3 |
| BUS301 | Career and Internship Prep | 1 |
| BUS309 | Statistics for Business and Economics I | 3 |
| BUS311 | Statistics for Business and Economics II | 3 |
| BUS312 | Operations Management | 3 |
| BUS325 | Marketing | 3 |
| BUS341 | Fundamentals of Corporate Finance (Finance majors must earn at least C+) | 3 |
| BUS450 | Strategic Management | 3 |
| Applied Learning requirement | 3 | |
| Total Credits | 40 | |
Building on this core curriculum, students in each of the eight majors complete specialized courses, detailed below. Except where otherwise noted, a minimum grade of C- is required for credit toward the major.
| Code | Title | Credits |
|---|---|---|
| Required Marketing Courses (6 Credits) | ||
| BUS326 | Consumer Behavior | 3 |
| BUS425 | Marketing Research | 3 |
| Tracks (15 Credits) | ||
| Select one of the following tracks: | 15 | |
General Marketing | ||
Food Marketing | ||
| Total Credits | 21 | |
General Marketing
| Code | Title | Credits |
|---|---|---|
| Select five of the following: | 15 | |
| Sales Management | ||
| Food Retail Management | ||
| Food Category Management | ||
| Digital Marketing Strategy | ||
| Marketing Analytics | ||
| Advertising Strategy | ||
| Marketing Strategy | ||
| International Marketing | ||
| Digital Marketing Analytics | ||
| Total Credits | 15 | |
Food Marketing
| Code | Title | Credits |
|---|---|---|
| BUS328 | Food Retail Management | 3 |
| BUS329 | Food Category Management | 3 |
| BUS429 | Marketing Strategy | 3 |
| Select two of the following: | 6 | |
| Sales Management | ||
| Digital Marketing Strategy | ||
| Marketing Analytics | ||
| Advertising Strategy | ||
| International Marketing | ||
| Digital Marketing Analytics | ||
| Total Credits | 15 | |
